Article about storytelling through short from video
Storytelling through Short Form Video is Key to Success on Digital in 2018.
Video is powerful, but just HOW powerful? At Time Money Marketing we utilize video on a daily basis from creating to consuming. We rely on video, but why?

Humans connect to stories on a deeper level than anything else. 

Through video we are able to communicate various messages effectively on a case-by-case basis. This means we can create and send any message we want.

Marketers LOVE video (trust us)!
According to an annual survey from Hubspot,

“81% of businesses use video as a marketing tool — up from 63%, the number reported in our 2017 survey.”

“65% of those who don’t currently use video, say they plan to start in 2018.”

“97% of marketers say video has helped increase user understanding of their product or service.”

“95% of people have watched an explainer video to learn more about a product or service.”

“81% of people have been convinced to buy a product or service by watching a brand’s video.”

“85% of people say they’d like to see more video from brands in 2018.”

See More (they also share why Snapchat is dead compared to LinkedIn…)
Before Creating Video, Look at Data First
If your customer avatars are made up primarily of Millennials and you want to teach them something you might want to know what you’re up against.


According to Google consumers aren’t just heading to YouTube to find trending viral content. They are heading there to find content relevant to their daily lives to enhance their everyday experiences.

Intent signals from shoppers that might be weak on their own become powerful when integrated: things like search intent, videos viewed, and content read across the web. These help marketers engage and assist customers at just the moment they need it. The more information sources you organize and connect, the richer the picture of your audience becomes.
Taking a close look at the user journey allows us to understand the type of messaging we want to use in video. Now, it’s time to brainstorm!
 
We know that video enables us to share audio-rich & visually stunning content that can capture our audiences attention, but what if we used stories?
Stories are Powerful
According to Russel Brunson, (who might be one of the biggest influences on our marketing techniques) in order to effectively plant a seed into someones brain about adopting a new concept you must first lead them to the answer, not give it to them.

One of the most effective ways to go about this would be through the use of storytelling.

What makes a good story?

We think a good story takes someone through the same emotional experience that got us excited about a new concept or idea. The same exact journey that we went through, including all of the fear or excitement we felt in that moment. Just as we got stoked about the new idea, our viewer can too.

Sure, logical points are great to re-enforce the facts and reasoning behind something. But we think it’s safe to say not many people want to be pushed into a bunch of logistics when it comes to decision making. They buy into things on their own, so rather than showing someone using “Techno Babble” take someone through that story of discovery you went through. All of that stuff might have strengthened our belief in a concept, but we were already bought into that concept. So if we can take someone through that emotional epiphany on their own we have a much higher chance of them believing in our idea or concept, right?
You Have Less than 1 Second to Capture Attention
Recently there have been some incredible campaigns designed to captivate the viewer within the first second. It doesn’t start with that goal in mind, once it gets to the creative stage of development it’s all hands on deck to make it happen.

Any successful marketing begins with the audience, once you know where your ideal audience is congregating (where your audiences attention is, i.e YouTube, Facebook etc) you can craft that perfect intro to your story while considering the medium of each platform you will advertise on.
  
Just think about the viewer when creating your next ad, what we mean is that you need to just get those key points out to them instantly. Once they know what the ad is about, they can decide if they want to watch it. You cannot tell an amazingly life-changing story in under a second. What you can do is be as informative and creative in the first second as you can be.

It starts with the customer in mind and ends with the customer in mind.
Conclusion
If you enjoyed this article and would like to learn more on how your business can use short form video to capture the attention of consumers, shoot us an email — info@timemoneymarketing.ca — and let us know a little bit about yourself, your company and how you think video could help your business succeed! 

Alternatively, feel free to schedule a 15 minute call to get all your questions answered by one of our experts.
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