Article about Google searches becoming more sophisticated
How Search is Becoming More Sophisticated...
Or is it You?
Last time I searched Google for a specific result, it was clear to me that I have become fairly effective at querying the things I am interested in. But what about this act of typing things into our phone, that is so “sophisticated”?
Think to the last time you searched Google. 

Are you aware that based on your location you received some near-you specific results?
Now think how you might be able to use this to your advantage.

How can you trick the learning machine into displaying the results that you want? 

There is no doubt that people are becoming more and more reliant on exact search results that solve the problem, with as little information or effort as possible.

So how can you master this?

Instead of thinking what it is that you are looking for on Google, think about how you might be able to find that using the search bar in pair with your location to find the result faster and more effectively.
Here's an example: 

“Apple store market mall” vs “Apple store near me” vs “Apple store” vs “Apple near me”.

Think of all the different ways you can use these words to find what you are looking for, but consider that Google is almost reading your mind.

When you search just “Apple”, Google is taking the hottest search queries and showing you results based on what it thinks you want to see when you search for something. So if you can simply input “Apple near me”, and be shown the nearest Apple Store to you, with a button for directions website and phone number, you have won Google… for now… 

It’s not what you are looking for, it’s how you look for it.
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