Let’s say you’re a local gym and you are looking to expand your clientele, you know specifically who you want to start acquiring as customers and you have something of value to give them for free in exchange for a visit to your store.
Start scrolling, clicking and messaging away on Instagram to find people who are local to your area and who have a following between 400–10,000 and message them with a copy and pasted message (just switch out the name), offering them the chance to come workout at your studio for free as long as they are actively posting and promoting your gym on social media. Just say something like:
“Hi ______, we’re a local gym in Calgary and we’d love for you to try us out, in fact we’d love to give your membership to you for free! Let us know if you’d like to chat!”
Simple as that, of course change it around how you’d like but something so easy and straight to the point sent to a number of people who fit your criteria will result in an influx of free advertisement. Anytime one of your Nano-Influencers comes in to workout, they will be posting on their story and tagging your business, all of the people who watch their social media will see that you exist and one of the people they like and trust is working out there!
Try and find some local bloggers or people with fitness accounts who post about their fitness journey, those are your ideal Nano-Influencers.