Russel was saying how his sales increased tremendously from that minor tweak and once you break this down it's hard to see why not! He also has a testimonial from Tony on the front cover of his book DCS.
Pre-framing your “cold” traffic, in other words setting people up who don’t know about you to at least like and/or trust you, is an effective way of putting your ad dollars to good use. Once you are advertising to an audience that knows, likes and trusts you, you will then be able to start converting ad dollars into purchases. Advertising to a cold audience is basically doing brand awareness and asking for the sale right away. It’s not killing two birds with one stone, but rather it is demanding! Of course, you can advertise to a cold audience in hopes of selling but you are throwing away ad spend which could be used for conversions… right?
How do we actually pre-frame someone? It all starts with what evidence you have that can create results, or who can you get to vouch for you that has credibility? You might not know Tony Robbins but you might know someone who can fill your needs!
You must provide that person with proof that you are a loyal friend of someone who they already trust looking to add value to their life in some way!