this week and for marketers, developers and businesses this has been an exciting time as the digital space continues to evolve to new heights.
Many new tools were released during the two-day conference and in this article, we’ll be taking a look at how augmented reality will forever change the Facebook Messenger Platform.
It’s fascinating to see how Facebook Messenger has evolved in such little time since its debut in 2016. It was created with the intent for businesses to be able to create more meaningful and intimate interactions with the end-consumer, thereby creating a more friction-free experience and allowing companies to drive business outcomes at scale. The year on year growth has been breathtaking with current statistics
showing there are over 300,000 active bots with over 8 billion messages being exchanged every day between people and businesses.
There are over 200,000 developers and a sea full of marketers that utilize chatbots and they are actively creating new experiences, allowing for deeper connections between people and the brands they love while seamlessly delivering real value to people in their everyday lives.
The value is found in the one-on-one experience consumers can have with a brand and this week, Facebook Messenger takes its next big step with the release of augmented reality on the Messenger platform.
Brands that have a Facebook Business Page will now have the ability to incorporate augmented reality into their Messenger experiences. Although it is only available to a select few companies at this time, we should begin to see the feature roll out to the rest of users in the coming months.
Soon enough, small and large companies will be able to integrate AR with Facebook Messenger, bringing the physical and virtual worlds one step closer.
Let’s look at an example.
Say for instance you are looking to buy new eye shadow from your favourite brand and you go to communicate with them on Facebook Messenger…
Imagine being able to see how various colours of eye shadow will pair with your skin tone before even purchasing it?
What if you could record this augmented reality and send it to friends and family for a second opinion?
Now, once you’ve found the perfect colour, what if the brand sent you a message with the specific URL to take you to your desired destination?
Talk about a friction-free experience!
This ladies and gentlemen is where we are headed.
Big brands like Nike, Sephora, Asus & Kia have already begun utilizing this technology; and soon enough companies that are using the Facebook Business Platform will gain access to use augmented reality as they see fit within their business.
As marketers, the creative juices are just flowing with endless ideas on how this can be used to better serve the businesses we work with on a daily basis.
How will you take advantage of augmented reality features available for your business? We’re interested to hear your thoughts on our Facebook Page
If you suffer from “F.O.M.O” (Fear Of Missing Out) and are eager to incorporate AR into your messenger experience you can sign up for the wait list here
and be notified as these features become more widely available.